Client: DailyDashDeal, an online fashion retailer
Challenge:
DailyDashDeal was struggling with low website traffic and declining sales. Despite having a good product range, their website lacked visibility on search engines, and their paid campaigns were generating minimal ROI.
Our Solution:
- Comprehensive SEO Audit:
- Identified technical issues, including slow page speed, broken links, and poor mobile optimization.
- Fixed on-page SEO elements like meta tags, alt text, and URL structures.
- Keyword Strategy:
- Researched high-volume, low-competition keywords relevant to fashion retail.
- Implemented these keywords across product pages, blogs, and category descriptions.
- Content Marketing:
- Created engaging blogs on fashion trends and styling tips.
- Published guest posts on authoritative fashion websites to generate backlinks.
- PPC Campaign:
- Launched Google Ads campaigns targeting specific products and seasonal sales.
- Used dynamic remarketing to re-engage previous website visitors.
Results:
- 150% increase in organic traffic within six months.
- Online sales grew by 300%.
- Cost-per-click (CPC) reduced by 40% in Google Ads campaigns.
